"How to remain a successful business in the digital age."
The future is digital! And has already arrived. The digital revolution takes place in a growing number of sectors and fields. By no means has it remained limited to innovative start-ups or the technology sector – every business and every sector is affected. The changes in both our work and everyday life environments are profound and happen at tremendous speed – influencing our ideologies, relationships and communication. Digitalization is the key word of the decade since we have landed in an era of information and transformation. Being digital requires openness and acceptance towards change. For many companies that means reconsidering the conventional way of conducting work and acquiring the technical and organizational skills needed to make a business “digital”. Wholesale represents one of the sectors in which the digital transformation will significantly change the conventional business model in place. Those who invest in new ideas and develop and implement digital strategies will overcome future challenges. Virtuality and reality will continue to fuse, and trends like “the internet of things” and artificial intelligence will not come to a halt in our sector.
Big data and cloud computing facilitate formerly unknown activities and analysis. At the same time digital businesses are confronted with ever-stricter data protection regulations and thus major challenges. The digital transformation creates significant possibilities and sales opportunities within the wholesale industry. Moreover, it takes into account both individual strategies for a digital world and measures of flexibility and personalization, which are important to address changes in consumer behavior. The digital transformation as a process of change can no longer be stopped. Therefore the question is, “How do we participate and seize opportunities?” Our keynote speakers will address exactly this question along with many other exciting points. Take an active role in shaping our future, receive inspiring background information regarding our current times and remain state of the art when it comes to service and customer satisfaction. We host speakers who will specifically discuss the aforementioned relevant topics, who are experts in examining trends and are well aware of what your business needs.
President FEST Board member of the Austrian wholesaler Frauenthal Handel
Digitalization in retail / How to render a business 4.0 / Generation X and Generation Y / Digital business models / Digital Marketing & Sales / Change in work environment / The future of retail
Vision, innovation and future – we bring keynote speakers who address and examine interesting aspects of our future. Due to smartphone, iPad and social networks today’s society experiences constant change. Additionally, requirements for service and customer satisfaction have changed significantly. Take an active role in shaping our future, receive inspiring background information regarding our current times and remain state of the art when it comes to service and customer satisfaction. We have invited speakers who know what matters in your business!
Keynote lecture: “Digitalization without Bullshit-Bingo“. A clear message about what to do and what kind of attitudes we really need. Representing the shooting star within the speaker scene, he is a freethinker and instigator Mr. Plötz holds a diploma in industrial engineering. He is an entrepreneur and author of 3 bestsellers, and on top of that he is said to be an expert in leading and motivating Generation Y.
Steven Van Belleghem
Steven Van Belleghem is the author of four bestselling books. He became known for his first book, The Conversation Manager, which won the award for most innovative marketing book of 2010. Steven also wrote The Conversation Company, When Digital Becomes Human and his most recent book, Customers The Day After Tomorrow. Steven is also an entrepreneur and a part-time marketing professor at Vlerick Business School. Keynote-Speech: „Customers The Day After Tomorrow“
Keynote lecture: Visions in Sales & Marketing: The Dietmar Dahmen Show „Connect or Die“. Mr. Dahmen is chairman of the board of advisors for "Mediahead" in Zurich and for "Summit NYC" in New York. He is an expert member and trainer for the European Association of Communication Agencies - for topics such as change, trends, pioneering marketing and innovation.