"How to remain a successful business in the digital age."
The future is digital! And has already arrived. The digital revolution takes place in a growing number of sectors and fields. By no means has it remained limited to innovative start-ups or the technology sector – every business and every sector is affected. The changes in both our work and everyday life environments are profound and happen at tremendous speed – influencing our ideologies, relationships and communication. Digitalization is the key word of the decade since we have landed in an era of information and transformation. Being digital requires openness and acceptance towards change. For many companies that means reconsidering the conventional way of conducting work and acquiring the technical and organizational skills needed to make a business “digital”. Wholesale represents one of the sectors in which the digital transformation will significantly change the conventional business model in place. Those who invest in new ideas and develop and implement digital strategies will overcome future challenges. Virtuality and reality will continue to fuse, and trends like “the internet of things” and artificial intelligence will not come to a halt in our sector.
Big data and cloud computing facilitate formerly unknown activities and analysis. At the same time digital businesses are confronted with ever-stricter data protection regulations and thus major challenges. The digital transformation creates significant possibilities and sales opportunities within the wholesale industry. Moreover, it takes into account both individual strategies for a digital world and measures of flexibility and personalization, which are important to address changes in consumer behavior. The digital transformation as a process of change can no longer be stopped. Therefore the question is, “How do we participate and seize opportunities?” Our keynote speakers will address exactly this question along with many other exciting points. Take an active role in shaping our future, receive inspiring background information regarding our current times and remain state of the art when it comes to service and customer satisfaction. We host speakers who will specifically discuss the aforementioned relevant topics, who are experts in examining trends and are well aware of what your business needs.
president FEST Board member of the Austrian wholesaler Frauenthal Handel
Digitalization in retail / How to render a business 4.0 / Generation X and Generation Y / Digital business models / Digital Marketing & Sales / Change in work environment / The future of retail
Vision, innovation and future – we bring keynote speakers who address and examine interesting aspects of our future. Due to smartphone, iPad and social networks today’s society experiences constant change. Additionally, requirements for service and customer satisfaction have changed significantly. Take an active role in shaping our future, receive inspiring background information regarding our current times and remain state of the art when it comes to service and customer satisfaction. We have invited speakers who know what matters in your business!
Keynote lecture: “Digitalization without Bullshit-Bingo“. A clear message about what to do and what kind of attitudes we really need. Representing the shooting star within the speaker scene, he is a freethinker and instigator Mr. Plötz holds a diploma in industrial engineering. He is an entrepreneur and author of 3 bestsellers, and on top of that he is said to be an expert in leading and motivating Generation Y.
Keynote lecture: Going for digitization is winning. According to Dr. Ritz companies have to use the advantages of the digital transformation to become more productive, which will thus subsequently lead to a better ability to compete. Companies that don‘t adapt their business models will lose out.
Keynote lecture: Visions in Sales & Marketing: The Dietmar Dahmen Show „Connect or Die“. Mr. Dahmen is chairman of the board of advisors for "Mediahead" in Zurich and for "Summit NYC" in New York. He is an expert member and trainer for the European Association of Communication Agencies - for topics such as change, trends, pioneering marketing and innovation.
Starting at 3pm
Check-In Hotel Le Meridien
Accreditation for the conference in the lobby
Welcome by FEST chairwoman Beatrix Ostermann and keynotes of the 3 platinum sponsors „What does digitalization in my business mean?“
Flying dinner and wine tasting of 6 Austrian Premium winemakers
Starting at 7am
Breakfast Hotel Le Meridien
Opening FEST conference by Beatrix Ostermann in the Konferenzarea of Le Meridien
Felix Plötz: „Digitalization without Bullshit-Bingo“
Dorothee Ritz „Whoever digitalizes, wins“
Dietmar Dahmen „Visions for Marketing & Sales“ – the SHOW
Departure from the hotel
Lunch at Sky 53 in Perchtoldsdorf
Visit of the Frauenthal showroom and logistics center
Visit of the exhibition “Elements”
Return to the hotel
Gala dinner in the museum of national history
Starting at 7am
Breakfast Hotel Le Meridien and check out
Pick-up by Viennese Fiaker from the hotel and city tour
Stopover at the coffee house Landtmann and introduction to the Viennese coffee house culture with coffee and cake
Walk to the “Spanische Hofreitschule”
Performance of the “Weißes Ballett”
Walk to “Stadtheuriger Gigerl”
Conference end and individual departure
As some of the congress participants will arrive with their partner who will not participate in the official congress program on Friday, there is the possibility of the following program:
Sightseeing and guided tour of the Albertina Art Museum
Visit to the Prater and ride on the Ferris wheel followed by lunch